We believe that comfort should be fundamental when designing for children, not a thing to be compromised for the sake of fashion or trends. Hence, we have fabric compositions and fits that maximise the wearing experience. All our fabrics are treated with a silicon softener wash to make them softer on touch.We have no itchy labels, sequins and rubber prints which would irritate the child’s skin. Our fabrics are also printed in AZO-free dyes for a rash free experience. Elegant, comfortable, and affordable clothing that lasts, without all the junk.
Let’s be honest about this…kids clothes are for kids. There are no separate ‘boy’ and ‘girl’ colours or patterns.Hence, on our website, you will notice the same design being used for dresses as well as shorts sets. The same PJs can be worn by both a boy and a girl. Our clothes are also free of unwanted adult slogans. We have age appropriate graphics.
We believe dressing is powerful creative outlet that allows children to express their individuality. So we thought – What if we made clothes for kids that encouraged imagination and exploration?
Our designs are based on collections. Each collection has been carefully curated with a distinct theme in mind. We believe these are also good conversation starters with your children. Our clothes are also designed to allow a lot of movement for play. We hope the next time your child goes to explore the great outdoors, or have a pillow fight indoors, there is no uncomfortable clothing restricting their actions.
When it comes to quality of our products, we don’t cut corners, and you’ll see the difference. We have stringent criteria for selection of suppliers and we also conduct factory checks. We only work with suppliers that have certifications like OKEO-TEX for their industry practices. Our clothes are manufactured with AZO-free dyes. Also, our clothes are proudly designed and made in India.
We believe dressing is powerful creative outlet that allows children to express their individuality. So we thought – What if we made clothes for kids that encouraged imagination and exploration?Our designs are based on collections. Each collection has been carefully curated with a distinct theme in mind. We believe these are also good conversation starters with your children. Our clothes are also designed to allow a lot of movement for play. We hope the next time your child goes to explore the great outdoors, or have a pillow fight indoors, there is no uncomfortable clothing restricting their actions.
When it comes to quality of our products, we don’t cut corners, and you’ll see the difference. We have stringent criteria for selection of suppliers and we also conduct factory checks. We only work with suppliers that have certifications like OKEO-TEX for their industry practices. Our clothes are manufactured with AZO-free dyes. Also, our clothes are proudly designed and made in India.
