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Our Story

Changing the clothing industry, one imaginative child at a time.

We are a community of like-minded parents who want to encourage children to grow up as a generation of smart, aware and experience seeking individuals. With our sincere commitment towards soft fabrics, our clothes are for the comfort of every child. Designed in vibrant colors and intriguing prints, our collections of playwear, loungewear and sleepwear help nurture the all round development of children.

We see ourselves as a silent companion of every kid’s childhood. We want to be a part of their bicycle rides, football games, sleepovers, playdates, picnics and all such fun memories. In a more corporate sense, we want to be a trailblazer in the kidswear industry known for premium quality clothing perfect for all childhood experiences.encourage the infinite curiosity and limitless imagination our kids are born with. With our thoughtful designs and innovative products, we want to help kids grow into a generation of smart, aware and experience-seeking individuals who shape a brighter future.

Our Values

Thoughtful Designs

We put our heart and soul into all our designs. With a prioritized focus on comfort and colors, all our designs are approved only when they satisfy the set standards.

Being Versatile

We aspire to be a part of all childhood experiences. That’s why we focus on offering a wide variety of collections that cater to the diverse environments of kids between the age of 2 to 10.

Passion For Excellence

We don’t settle for good, we want our products to be ‘Wow!’. Like all parents, we want the kids to experience ‘nothing but the best’

Equal Parenting

Don’t differentiate between Mums and Dads, we speak to ‘Parents’”

Our FouNdeR

Once upon a time, there was a parent looking for comfortable clothing for her child. In this quest of hers, she searched the entire kingdom and lands far beyond.

But guess what? It wasn’t as simple as she thought!

The clothes she found weren’t comfortable for kids. Designed too fashionably with rough fabrics, the collections looked more like miniature versions of grownup clothes.

She knew that the little minds which see unicorns in the clouds and battleships in their bathtubs are made for limitless imagination and curiosity.

Since she couldn’t find what she needed, she decided to make it herself. Thus, Smiletribe was born!

Payal is an ex investment banker specializing in public fundraising for companies. She is a CA with over 15 years of experience.

CreATe AcCounT